Who is this guy?
I’ve used the chart below for over twenty years and have generated a minimum of $13.80 for every “advertising” dollar entrusted to me. Like the word “marketing” that word (advertising) can be a noun or a verb. Most marketing textbooks include the word “promotion” as one of five key “P” words which only adds to the confusion.

The Money Chart

If you can walk through this chart, you’ve been able to learn what it took me 40+ years to discover — and you won’t need my advice.

If you don’t know what a “copy platform” is... go to Your Business Plan.